LEAL
Hypnagogic Light Experience Lucia No3 brand identity
LOGOTYPE
The full-color logos in three variations
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The full-color logos in three variations
![](https://freight.cargo.site/t/original/i/77ac8db4032a89df35907075f05b332c223a302f4c7e43a988db51944bac01af/Screenshot-2022-08-08-at-21.15.30.png)
CORE COLORS
Color proportions in any layout or collateral design. Text always set in black or white.
![](https://freight.cargo.site/t/original/i/cdc424ac2a55fcb29c7eb4dfe319fa51c7aa37dece1d8db3e55544edba65600c/Screenshot-2022-08-08-at-21.16.31.png)
TYPOGRAPHY
Leal headlines are set in Poppins
![](https://freight.cargo.site/t/original/i/e40c781bcc460bdba89d8af8318d805f0c9c321e3d85e9c8cbb35e42aa5e2110/Screenshot-2022-08-08-at-21.21.14.png)
ICONS
Leal icons provide symbolism, conceptual clarity, and visual interest in simplistic shapes and forms.
![](https://freight.cargo.site/t/original/i/85ed34f4bf19f956fdc830be1c1f9d653d7bec29fe6fadaf8be1317ebd7589c6/Screenshot-2022-08-08-at-21.24.30.png)
![](https://freight.cargo.site/t/original/i/ba2404f1b7033c24bef0b4612cda9c27182124bb9efd77795f3f525a00c08e0d/Screenshot-2022-08-08-at-21.24.34.png)
![](https://freight.cargo.site/t/original/i/c50f1772aed4d437ae9c0d123d330faba5984358d5273a2bc290a15e307f349d/Screenshot-2022-08-08-at-21.24.38.png)
![](https://freight.cargo.site/t/original/i/dc968ed802d93f766bcdb278b947be9780cf6cdd006bc6f04b6f4fdec4100ae0/Screenshot-2022-08-08-at-21.24.42.png)
![](https://freight.cargo.site/t/original/i/f13b0c742578bd10c0eb86fafc0cfa9f543783e4e9ee057892d34eec354099f5/Screenshot-2022-08-08-at-21.24.46.png)
![](https://freight.cargo.site/t/original/i/1c3a97389ec68a58c5c44c1a3e2a9cda088ff882f8d709dd732f68b94f0d7d19/Screenshot-2022-08-08-at-21.28.44.png)
![](https://freight.cargo.site/t/original/i/478100ed4f96d122d4b9c98deb603500fd9bc23e32eb8196d3e5028275d2e1fc/Screenshot-2022-08-08-at-21.24.25.png)
INSTAGRAM DESIGN
The Instagram design is clear, consistent and communicates the most important information about the brand
![](https://freight.cargo.site/t/original/i/e4dc054b25eca5f9936021ada0eb14b562cfdad3de3157b6711881e2e0c5785e/telefon-leal.png)